By Adam Roberts – 7/19/2021
Speaking as someone who has partaken in the fun of the Deer District this postseason, I can say wholeheartedly the experience was worth the 3.5 hour drive there and the 2.75 hour drive back early the following morning to work. Having remembered the days of nosebleed seats at the Bradley Center and top athletes from other teams being the main draw only for them to sit out Bucks’ games, the complete 180 from those days that has built up over the last few years has been remarkable to see.
Now combine the ludicrous prices for tickets to tomorrow night’s Game Six of the NBA Finals plus the prospect of a historic opportunity for the home team, and that area will be rocking on a whole ‘nother level tomorrow night. So much so that more space will be needed to accommodate the insanity.
Bucks team president Peter Feigin was on WSSP 1250 The Fan in Milwaukee today saying the Deer District will be expanding for tomorrow night’s game. To quote Wendy’s Big Show executive producer Dan Plocher’s tweet today: “The Deer District will expand another 5 acres to accommodate for another 15,000 people. We are forging new ground for an excess of 40,000-50,000 people.”
Now when I was there, the Bucks had just expanded the district to the south side of Fiserv where the Bradley Center used to stand, and it was about 50% full for Game Three. I don’t know where the extra space will come from, but it should be a welcome sign for anybody who can’t afford to shell out four figures for a top-of-the-arena seat (though I’ve sat in those seats in Fiserv, and it really is true that there isn’t a bad seat in the house).
Also don’t forget, our coverage tomorrow night from Milwaukee begins at 7pm on ESPN La Crosse 105.5 and espnlacrosse.com!