By Adam Roberts – 8/19/2021
Major League Baseball is ending its 70-year deal with trading card company Topps.
MLB renewed its deal with Topps in 2018 with the existing deal ending in 2025. This comes as sports apparel company Fanatics is expected to take over as the official trading card brand of MLB.
The league owns equity in Fanatics with giving its non-fungible token rights recently to Fanatic-owned Candy Digital. It appears as though Fanatics is also going to partner with the NBPA and NFLPA soon.