Paul Bretl | 5/5/2025
GREEN BAY, Wis. — After Day 3 of the NFL draft, when Matt LaFleur was asked about Savion Williams and his versatility, he said that “the only thing that limits your creativity is your imagination,” referencing all the different ways his skill set could be utilized within the offense. Matthew Golden and his 4.29 speed, ability to play inside and out, and attack all levels of the field can also give LaFleur a variety of ways to utilize him within the offense.
The Packers, of course, have a vision for how they want Williams and Golden to fit within their offense, but as is the case with just about anything, the vision is what is being chased; it’s not the starting point.
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First, Williams and Golden must learn the playbook and the core principles of the LaFleur offense.
“A lot of it’s going to be dependent upon them and how well they pick up the offense and how fast they can do it,” said LaFleur during rookie minicamp. “I think it will all work itself out in due time, but obviously very excited about the talent that both those guys bring for sure, especially being out there and just kind of being around them a little bit. I love how serious they are about football.”
The LaFleur offense, as it is, is already one where pre-snap movement, differing alignments, and wide-ranging personnel groupings are key facets of this scheme. So that creativity component that can help maximize the diverse skill sets that Williams and Golden have is baked into the scheme and what the rookies will be learning from Day 1. It’s not as if this is a stagnant offense pre-snap that has to incorporate entirely different elements to fit what Williams and Golden do well.
From there, as the rookie receivers get comfortable operating within the offensive system and what’s being asked of them, LaFleur can begin asking more of them and putting them in different positions and roles.
“We do a lot of that stuff, anyways, within the scheme of our offense, in terms of moving people and putting them in a different position,” LaFleur said about adding more creative elements to the offense. “So that’s kind of the starting point is the stuff that you have done, or in the offseason, study things that you’d like to do off of things that you’ve done. But I think in terms of where that goes, it’s going to happen organically over time.”
Whether it be with Golden and Williams or any incoming rookies, what the Packers want to be mindful of is not putting too much on their plates. These incoming players already have a lot to digest just when it comes to learning the playbook as it is, not to mention adjusting to the play speed and strength of the NFL level.
Running backs coach Ben Sirmans has a saying, “If you think, you stink,” meaning that the team doesn’t want players overthinking when on the field, which can slow them down. They instead want their players out there reacting to what they see and letting their natural abilities take over.
To facilitate this growth and ensure that incremental steps are being made, the rookies are given “point of attack” tape, as LaFleur and the Packers call it, which are put together by the position coaches and highlight what the player does well, along with one to two things to work on. Learning the playbook and mastering these assigned tasks is an important way for a rookie to broaden his role.
“We call them point of attack tapes,” LaFleur said. “And it’s, I guess, a condensed version, you know, maybe it might be 20-30, clips, say, here’s the things that we think you do really well, and here are the one to two things that where we would like you to focus on throughout the course of the offseason. If you master that, then we’ll give ‘em something else.”
So, as we sit here in early May with Phase II of OTAs on the horizon, the Packers’ offense isn’t going to look any different at this time from a schematic standpoint with Williams and Golden now a part of the equation. While they have to learn the playbook and the ins and outs of LaFleur’s offense, the Packers’ coaching staff is doing some of the learning as well.
Getting to know each of these players and watching them work up close rather than just on film can often lead to the coaches discovering something new about their game that didn’t pop up on the tape.
“I think more of that’s determined after the fact,” said LaFleur about adding new wrinkles to the offense for Williams and Golden. “When you get them in the building, you get to work with them on a daily basis, you see how fast they pick things up. Inevitably, there’s going to be something that’s going to surprise you in a positive light, that they do really well, that you’re like, ‘Oh shoot. Maybe I didn’t recognize that, just off the tape.’ So I think it’s all about just that process of working together and kind of growing together.”